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Tuesday, 22 May 2012

Commission: Exhibition Task

For the second half of our commission project we were shown everybody's work and then given the task of deciding who we would like to create either an exhibition, newspaper or fashion magazine with. We were asked to make professional decisions taking into account the content of the work and how it would relate to our own.

My chosen Commission group included the following members:

  • Joe Borsos
  • Bradley Helbert
  • Rebecca Smith
  • Sacha Stevenson
  • Martin Wilby
  • Ashleigh Wright (myself)
  • Dana Zvarova
Our work made up Commission Group E. Our chosen output was an exhibition. 

Our First Meeting

In our first meeting we decided, after each reviewing the three possible exhibitions spaces, that Fort Amherst in Chatham would be the best choice as it suited our work. We also assigned preliminary roles to each member of the team. These are as follows:

  • Joe Borsos: Writer
  • Bradley Helbert: Curator
  • Rebecca Smith: Writer and Typography
  • Sacha Stevenson: Curator
  • Martin Wilby: Research (Location), Designer and Health and Safety
  • Ashleigh Wright: Model Making and Architect
  • Dana Zvarova: Designer
Before our next meeting my task was to create a model of the exhibition space that we could then add our work to when we decided on which order we wanted it in and how we wanted to hang it.

Making the Model

 My first step in this process was buying the materials to build the model. I decided that foam board would be the most logical material to use to make the structure itself and double sided sellotape would be best to hold it together as it provides invisible joins but is still very strong.

The first piece of the model I constructed was the top floor. I made each part of the Fort on a one centimeter to twenty centimeter scale, meaning that for every one centimeter on the model there were 20 centimeter on the actual building. 

I made sure to include every detail that is present in the real-life exhibition space so as to give an accurate and well rounded view of the exhibition space we had to work with. I found that creating the stairs was the hardest element of this floor as it was difficult to keep the steps of equal sizes whilst making sure they fit in the space provided.

The image below shows the completed model with extra partitions that the group discussed should be out in place to hold the work (although this decision was not made until after the initial model was made).

















The next part of the model I created was the main part of the lower floor. I made it to the same size ratio as the top floor.

The images below shows the completed main part of the lower floor without the extra partitions that were eventually added.


















The final part of the initial model that I made was the lower entrance area. The challenge with this floor was the curved wall in one corner as it is hard to simply bend foam board as it snaps. With some help I resolved to scoring the foam board with a craft knife which allowed me to shape it to the curve of the wall.

The images below show the entrance portion of the lower floor. They show the section before the extra partitions were added.


















After completing this section of the model I took it to the next group meeting to see what the rest of my team thought of it and if there were any changes that needed to be made.

Our Second Meeting

In our second meeting the team made headway on deciding which order our work should go in and which rooms of Fort Amherst they should go in. After much deliberation we decided that Bradley's work should open the exhibition in the first room of the upper floor which would then lead into the second room where Sacha's work would be situated. The path would then go down the stairs to the main part of the lower floor into Rebecca's work and then through to Dana's which each would have their own section of the floor. The lower entrance hall would be home to Joe's work. My own work and Martin's work, as decided my ourselves and the team, would take residence in the separate room opposite the lower entrance hall. This meant that I would have to build a new part to the model. I did not mind this as I enjoy making the models and trying to get them as accurate as possible. 

The other aspect of the project the group discussed was theme and the name for our exhibition. After much deliberation and discussion we decided on 'After Thought' which takes it's influence from the William Wordsworth poem 'After-Thought'. We all thought this was a good name and running theme for the project as it is a strong reminder of what our work is: an 'After-Thought'. It is only once the damage is done that something becomes waste, and it is only then we spare it a different approach or thought.

Image Sizes

Another aspect of the exhibition the group decided on during the meeting was the sizes each of our work was going to be. The sizes are as follows:
  • Sacha: Image 1: 168.2cm x 168.2cm. Image 2: 168.2cm x 168.2cm.
  • Joe: Image 1: 400cm x 180cm. Image 2: 300cm x 260cm. Image 3: 300cm x 260cm
  • Ashleigh: Image 1: 118.9cm x 118.9cm. Image 2: 118.9cm x 118.99cm
  • Bradley: Image 1: 168.2cm x 118.9cm. Image 2: 168.2cm x 118.9cm.
  • Rebecca:  Image 1: 168.2cm x 158cm. Image 2: 168.2cm x 158cm.
  • Dana: Image 1: 168.2cm x 106.6cm. Image 2: 168.2cm x 106.6cm.
  • Martin: Image 1: 113.6cm x 84.1cm. Image 2: 113.6cm x 84.1cm. Image 3: 113.6cm x 84.1cm Image 4: 113.6cm x 84.1cm Image 5: 113.6cm x 84.1cm
From these measurements I now need to work out how big each of these will be one the scale model by dividing each measurement by 20.

More Model Making

After the group meeting it was clear that I needed to create another part of Fort Amherst to house both mine and Martin's work.

The images below show the completed model of the extra room with many extra partitions that I had previously discussed with Martin. He wanted each of his images to be housed in its own separate section with a slit cut into the front walls through which the images were to be viewed. This design allows each image to be given the full attention of the viewer. I enjoyed making this part of the model more than the others as it was a more complex challenge.


















Our Third Meeting

In this meeting we discussed audience and promotional material. Sacha then went on to create some fantastic, professional flyers, posters and invitations to private viewings. These are shown below:
Promotional Poster
Promotional Flyer
















Postcard (Front)
Postcard (Back)


The group also thought it would be a good idea to have a postcard to further advertise the exhibition.




Invitation (Back)

Invitation (Front)


Sacha also created an invitation to the private viewing we wanted to include for the exhibition.






Floor Plans

Another aspect of my job as architect was to draw up floor plans that detailed the exhibition space on paper. I drew each of these on a one centimeter to thirty centimeter scale. I ensured that each floor plan was as detailed as the models I had previously created. Unfortunately I do not have any images of the floor plans as  I was unable to scan them as they were A2 in size and I also did not get a chance to photograph them before I gave them in.

Budget

As well as making models and drawing floor plans I also endeavored to create a budget that showed how much the materials and printing would cost if we were to create this exhibition for real. 
I looked through many sources to find the best prices I could for what the group had discussed we would need.

The two screen shots below show my initial spreadsheet complete with all the sources I looked into for materials.



Below is the final spreadsheet I created after my research spreadsheet (above).


The overall theoretical total I came up with was £4910.46. As this is only a mock up of an exhibition I am sure we, if this project was ever reality, that we would find cheaper methods of producing the same results.

The Pitch

Our pitch was due on the Monday the 21st of May. Our allotted time was 11:55 but we agreed to meet up at 10:00 to go through the presentation that Martin had put together using all the details the group had decided on. When it came to the pitch I feel it went quite well but definite improvements could have been made as I think we were all nervous and some of the notes weren't delivered quite as planned. However, there were no harsh comments made about the work and any criticisms made were of a constructed nature. 
I was happy that the group was praised for the hindsight of having a mock budget as it made me feel that my hard work (which included on one occasion staying up until 3 o clock in the morning finding materials sources) was appreciated.    

Evaluation

Overall I feel that this project went quite well. I enjoyed working in the group with the people as I felt we worked well together as a team as we each had our own personalities and qualities to bring to the project. The only thing I would change would be the way the presentation was presented. I feel it could have been better presented as a whole and maybe more time could have been taken to ensure the presentation ran more smoothly.


 



Friday, 11 May 2012

Critical Appraisal


This project has been one of my favourites so far as it combined practical skills with another aspect of photography. To begin with I was not very interested in fashion photography but, as the project went on, I began to understand the aspects of this section of photography and look into it more which sparked an interest in me as I began to see how different fashions influenced culture and the extent of the influence on modern society.

The set build itself was challenging as there was a lot to consider, a lot of materials to source and a lot of possibilities when it came to composition. However I liked the idea of sourcing our own materials and finding the best prices for things as it gave me an idea of what it would be like to choose set building or the like as a profession. 

The fashion aspect was also challenging as we had to design our own costume from scratch using influences from other fashion designers and shoots. I found it interesting looking into the different designers and see how many different sources influenced our final design.

As a team I believe we worked well together. There were disagreements as each of us had some of our own ideas about how the set should look and what the clothes the model would wear and where the influence would come from; however we managed to come to agreements on all decisions as we considered each person’s view and came to a compromise. Although communication broke down a little at the end of the project, I feel that we complemented each other well as a team as each of us had our own separate skills set to bring to the team.

Fashion Constructed Image: Group 2, Snow White



Tools and Materials

Below is the budgeting spreadsheet that details all the suppliers I looked into getting materials from. 

Set Specifications


Below are some reference pictures taken in the Rochester Crypt.
Before deciding on our final dimensions for our set, we went through 3 initial possibilities. 
Below are my write ups of the dimensions and a diagram of each that I produced on Google Sketch Up.











Below are some of the colours we considered using for the set. After testing we decided to use the colour tones from the Wickes range.





 Technical Specifications


Below are the initial choices the group made for lighting and lens.


 Casting

Bethany (or Billy) Smallwood was our first choice of model. We felt she had the features that we were looking for in our model. She had long dark hair and quite a pale skin tone. She was 5 feet and 3 inches tall which was a little smaller than the 5 and a half feet tall we had specified for our models height, however we felt that she had the right facial features and body structure to complete the role of Snow White in our shoot..
However, after previously agreeing to the role, Bethany eventually decided that she did not want to be a part of our shoot which meant that we then needed to have a look into some of the other potential models we had found.
Emily Irwin was the second of the models we had picked as potential Snow Whites. As with Bethany we felt that Emily had the ideal pale skin tone and long hair to fit the profile of the required character. She was of a similar height to Bethany with a similar body structure, however we decided not to use Emily as we did not feel she had the right face for the Snow White we wished to portray.
Katie Stephans was the third of our possible models. We liked the fact that she had long, dark hair and pale skin tone however we again did not choose her for the role as, overall, we did not feel she was right for the role of Snow White.
Francesca Shirka was the last of the models we considered for the role of Snow White. She was 18 years of age and had the right skin tone and a height of 5 feet and 5 inches which was close to the desired height of 5 and a half feet. The only problem we initially had was that Francesca only had short, dark, curly hair. However she then mentioned that she frequently wore long extensions which made her hair the perfect length for Snow White. After discussing with her the role profile and what it would entail, she was happy to fill the role of Snow White.

Costume and Fashion Influences











Below are some drawings I created of possible costume ideas.





Final Paperwork

The following pieces of work detail all the final decisions made by the group and the work produced from the decisions.

This first sheet details the total costings of the group with a grand total at the bottom.







This is the profile for our chosen model.


The sheet below details the groups final costumes choices and, below that, is a drawing I produced of the final costume.



Health and Safety




The Final Image


Below is our final, unedited image. We were happy with the final outcome but we knew there was some editing work to be completed to colour correct the piece and remove some dust spots.


The final edited image is below. 
The lining of the coffin has been slightly colour corrected to give the sheet and the pillow a more similar tone of red so they do not look so odd.
Also, the dust present on the top and the sides of the coffin has been removed to neaten the overall image and make the perspex seem more glass-like. 
The edges of the coffin have also been colour corrected as they were slightly magenta in colour.